Narb

Timeline: Summer (12 weeks)
My role: UI/UX Designer
Team members: Eileen Guo
August Oh

Project overview

During my internship at Narb, an AI-powered math chatbot (Narbl), I contributed to a website redesign during an active rebrand by collaborating with designers and engineers to clearly showcase the product’s core capabilities.

Challenge

Narb needed to clearly present its AI features through a cohesive, STEM-inspired website during an active rebrand.

Narb recognized that its website did not fully reflect its evolving brand or clearly communicate its value as a STEM-focused AI chatbot. During an active rebrand, the team aimed to create a more modern and trustworthy online presence. The challenge was translating complex functionality into clear, engaging visuals while collaborating across teams.

Goal

To design clear, engaging feature content that visually communicates Narb’s focused AI features while reinforcing a modern brand identity.

Our goal was to create a modern, STEM-inspired website for Narb that clearly communicates its math-focused AI capabilities, strengthens brand identity during a rebrand, and provides an accessible platform to showcase the product’s features and credibility.

Narbl informational card

This card follows Narb’s STEM-inspired theme, using a clean layout and focused typography to quickly communicate the product’s value while supporting fast user comprehension.

Nexus Mode informational card with feature hierarchy and supporting icons

Special feature informational card

This card introduces Nexus Mode using clear hierarchy and supporting icons that are used to quickly explain the feature’s purpose and benefits, allowing users to understand performance at a glance without unnecessary complexity.

Landing page asset ideas

These visual brand assets were created to promote Narbl’s identity as a powerful, multi-model AI platform. The mirrored shapes and glowing gradients symbolize convergence, verification, and multiple AI models working together. The bold typography maintains a futuristic, STEM-driven tone that feels confident, precise, and credible.

Design process

Shaping the experience

Throughout the design process, my team and I focused on iterative testing and feedback to continuously refine and improve the website’s design.

Narb design process: empathize, define, ideate, design, review, develop, and test and learn

The approach

Creating a visual system that reflects Narb’s AI

To begin the design process, my team and I explored the best design direction by researching competitors with STEM-focused aesthetics and analyzing how they visually communicate complex technology. These insights helped us align on a clear visual route that informed the overall look, feel, and structure of the redesign.

Student persona

Design

Setbacks + direction

Initially, my team and I considered adding an animation to the landing page. However, given the time constraints, I realized it would create more complications than value. Instead, we decided that a clean and minimalistic design would be more effective, capturing attention while keeping the experience inviting and less overwhelming for users.

Conclusions

Our design feedback

Through this project, I gained hands-on experience with the design process in a real-world setting, learning how to design with intention and prioritize user experience. I also developed a deeper understanding of the importance of clear team communication and delivering well-prepared handoff assets to support smooth collaboration across disciplines.

“Kaitlin delivers strong design work, fast execution, and clear thinking.
I worked with Kaitlin at narb while serving in a senior role. She stood out through ownership and consistency. She translated vague ideas into clean, usable UI with minimal direction.
Her design decisions reflected user needs, product goals, and engineering constraints.
Kaitlin moved quickly from concept to high fidelity designs. She handled feedback well and improved work without friction. She collaborated smoothly with engineers and product leads. She asked the right questions early, which reduced rework and sped delivery.
She showed strong taste, structure, and attention to detail. Her work improved usability and visual clarity across multiple surfaces. She also showed reliability. Deadlines were met. Communication stayed clear.
I would gladly work with Kaitlin again and recommend her to any team looking for a UI or UX designer who executes and follows through.”
Jaiden Nguyen (Co-Founder)